Month: February 2019

The Perfect Postpartum Present with Lilac Pack​

The Perfect Postpartum Present with Lilac Pack

Friday, February 1, 2019

I started Social Good Blueprint to examine how others are creating awesome social change… I wanted some inspiration, and thought you might too.  If you don’t want to miss this, you can sign up below and receive it each week in your inbox!

[1] Currently Playing – Episode 40

Posted a podcast presenting the perfect postpartum present… dive into Lilac Pack with founder Emily Lawrence: a “moms helping moms” company, providing care packages to support women in their postpartum period.  She shares her journey and her insights with some awesome tips for an entrepreneur fresh off their launch. 

[2] Driving Impact

EmpowerBus Moves Boldly Ahead to Provide Upward Mobility for All – with a title like that, how can you not increase the speed limit for social impact? Aslyne Rodriguez and Jerry Tsai have been guests on the podcast with their startup EmpowerBus and they continue to grow their capabilities of connecting people with reliable on-time transportation… one of the biggest barriers for people living in low-income areas to access jobs they need to grow in their career.  “What’s unique about social enterprise, is that everyone can contribute to social impact through their purchases, volunteer time, lending expertise, in a collective effort to strengthen our communities,” says Tsai, “And that’s what EmpowerBus is all about.”

[3] Medium for Change

Jack Graham, built Year Here, a cool fellowship program, bring aspiring social entrepreneurs into the frontline of social problems, and providing support to get off the ground.  He says, “you don’t have to be rich to do good — but it helps” — where work in the social impact space commands lower salaries driving away top talent.  He makes an interesting argument, but I’m also met many entrepreneurs who succeeded simply because they had no choice of failure.  And I’ve seen some innovative ideas because some smart people care more about the world they live in then, the dollars in their bank account.

[4] Pave a Path with Social Enterprise Alliance

Opportunities to pave a path with Social Enterprise Alliance and their scholarship for membership are open until Feb 24th — they’re a great organization supporting social entrepreneurship, with 16 chapters throughout the US.  Plus they’ve got a good shop where you can buy stuff that makes an impact with Toasting Good.

[5] Social Impact Spotlight

#SocEnt highlight of the week – if you’re in Columbus, and you need some good coffee, you might check out Bottom’s Upa coffeeshop working to reduce infant mortality.  They are on West Broad just past 315.  Great atmosphere too!

[6] Start Some Good

For some immediate impact, check out this project on Start Some Good: Training rural electricians to build solar grids… in Myanmar, where roughly two-thirds of the population live without access to the national grid, which leads to higher costs of candles and kerosene.  This project is upgrading a local village’s grid, with solar power to reduce their costs and create a better solution.  Lightbulb!

Supporting Moms with Lilac Pack

Emily built the company Lilac Pack from the ground up – a true “moms helping moms” company, providing care packages to support women in their postpartum period (the first 6-8 weeks after childbirth), with their personal recovery and to help them get their best start nursing.

It’s a time when the attention is so focused on their newborn that quite often a new mother doesn’t get the attention that they need. While they’re in the hospital, there may be fantastic support and tons of information, but it’s hard to take it all in, especially if you’re medicated or otherwise overwhelmed from childbirth.

Emily Lawrence, an engineer by trade, wanted to change this, so she brought her idea to an event called Give Back Hack.

“It was insane.”

An introvert by nature, she gathered her wits and pitched her idea to a crowd of strangers, only to be surprised by such a supportive environment. Over a single weekend, she was able to form a team and flush out her project.

“They pushed you to get out into the community… as in to put on your shoes and get on the ground and talk to people face-to-face to get their input on your idea.”

She was surprised at how much she accomplished over the weekend, but luckily her journey didn’t end there. She went on to SEA Change – an accelerator for social enterprises, which provided her a 14-week deep dive into building her business model, connecting with experts, and further validating her idea.

For Emily, it also gave her the opportunity to push herself to develop the social impact side of her business. As she puts it, it’s easy to put this off until later, but you’ll never get around to it — instead, start with your impact and it gives you direction and a standard to live up to.

So she built Lilac Pack as a social enterprise — in addition to the core product, they are a living wage company that provides child care support. (Child daycare often creates a job barrier… the cost is too high for low wage jobs.) The third aspect to their social mission is resource matching — they have a mommy map with locations of services for lactation consultants, doulas, and other similar services as an open directory of relevant services.

Now she’s up and running, and growing her business – learning how to tackle online marketing, and how to develop a presence on social media. I was so thankful that she shared some of her insight on the podcast.

When asked what surprises she’s had about starting a company, Emily responded:

“I thought it was going to be harder. It is hard, and just like being a mom, it is relentless. It does not let up, but if you have an idea, and if you are passionate about that idea people will get behind you.”

Having Emily on the podcast is such a joy – we journeyed with her during SEA Change while we were building Wild Tiger Tees, our t-shirt screen printing social enterprise employing youth experiencing homelessness. She was one of the first to utilize our services to print t-shirts to helped us pilot our program – and she continues to openly share her business insight with us, magnifying the impact that she makes. I love what she’s doing with Lilac Pack, and if you know anyone about to give birth, her packages make for beautiful gifts – so go out and support her wonderful venture!


Lilac Pack

The Mommy Map

Give Back Hack

SEA Change